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S Stojan Petković
Services

Web design, development,
and optimisation

Four services, one product: a sleek, lightning-fast custom Astro website you're proud to put your name on, and clear numbers on what it brings in.

Web design Web development Web optimisation Tracking & reports
Design

Web design

Web design is how your website looks and feels: the layout, the colours, the images, and the way visitors find their way around.

I design every website around your business — your brand, your content, and the customers you want to reach — so it makes a strong first impression and guides people straight to what matters. Clean, modern, and made to work on every screen, from a desktop monitor to a phone.

What you get

  • A design that's yours — shaped around your business, your brand, and the customers you want to reach.

  • A strong first impression — a clean, modern look that shows people who you are the moment your page opens.

  • Clear navigation — a layout that guides visitors straight to what matters to them.

  • A design for every screen — looks and works beautifully on phone, tablet, and desktop.

  • Your content at its best — your words and images given a layout that makes them easy to read and good to look at.

Development

Web development

Web development is the building of your website: turning the design into the code that runs in your visitor's browser.

I build with Astro, a modern framework trusted for some of the fastest websites online. That makes your site quick to load, safe, and easy to look after for years to come. And it's yours from day one, with the code, the domain, and the hosting all in your name.

What you get

  • A lightning-fast website — built with Astro, the framework behind some of the fastest websites online.

  • A secure, reliable website — one that stays safe and keeps working, year after year.

  • Full ownership — the code, the domain, and the hosting all in your name from day one.

  • Care after launch — your website kept updated and secure with the monthly care plan, while you run your business.

  • Room to grow — space to add new pages and features whenever your business needs them.

Optimisation

Web optimisation

Web optimisation is the work that makes your website perform: loading quickly, ranking well in search, and working for everyone.

I build speed, SEO, and accessibility in from the very first line, not as an afterthought. That means your website is easy for Google to find and understand, opens fast for every visitor, and can be used by everyone who lands on it.

What you get

  • A website Google and AI can find — built so search engines and AI assistants can read, understand, and recommend your pages.

  • Speed on every device — pages that stay quick, even on a phone or a slower connection.

  • A website for everyone — accessible for every visitor, whatever their device or ability.

  • High performance scores — strong marks on Google's own speed and quality checks (Lighthouse).

  • Optimisation from day one — speed, SEO, and accessibility built in from the very first line.

Tracking & reports

Lead tracking and monthly reports

A website only earns its keep when it brings you customers. So every website I build can show exactly what it brings in: every inquiry form, every tap on your phone number, every WhatsApp message, and where each of those people came from.

Each inquiry lands in your inbox the moment it's sent, with all the details and a one-click reply. Once a month you get a clear PDF report: visitors, inquiries, calls, and which ads, searches and pages actually turn visitors into customers. No logins, no dashboards to learn, no Google Analytics setup.

What you get

  • Every inquiry by email — the full form, the page it was sent from, and the ad or search that brought the visitor, in your inbox straight away.

  • Calls counted too — taps on your phone number, WhatsApp and text links are recorded as conversions, not lost.

  • Know what works — see which source (Google, Facebook ads, direct visits) brings visits, inquiries and calls, and at what rate.

  • A monthly PDF report — clear pages in plain language, in English or Serbian, ready to share with your team or partners.

  • No cookies — visitors are counted anonymously, without cookies and without following them across other websites.

Example of a monthly website report: visitors, inquiries, calls, conversion rate, a daily chart and where visitors come from.
An example monthly report (demo data).

What it means for your business

Most small businesses pay for a website and ads without knowing what they get back. Tracking turns that into numbers you can act on.

Spend on what works

See which ads and searches bring calls and inquiries, and put your budget into the channels that pay off, not the ones that only bring clicks.

No lead slips through

Every inquiry reaches your inbox instantly with a one-click reply, and every call made from the website is counted.

Proof it pays off

A monthly report shows visitors turning into customers, in numbers you can show your partners or your accountant.

Simple and private

No dashboards to learn, no Google Analytics setup, no cookies on your visitors. Just one clear report a month.

Also available

More ways to grow

Beyond the three services above, here's what else I bring to a project.

Graphic Design

Logos, social graphics, and print-ready designs that keep your brand looking sharp everywhere it shows up, on screen or off.

Content Marketing

Blog posts and service pages written to answer the questions your customers are already searching, so your site keeps earning traffic long after launch.

Social Media Marketing

Instagram and Facebook campaigns built around real conversion tracking, so every post and ad is judged by bookings, not just likes.

Generative Engine, AI SEO

Content and structured data written so AI assistants and AI-powered search read your business correctly and recommend it.

Website Design Packages

Fixed-scope design packages for businesses that know what they need: a clear price and a clear deliverable, no lengthy discovery process.

Paid Search Marketing

Google Ads campaigns managed end to end — budget, keywords, and the landing pages they point to — measured by cost per booked job, not clicks.

Brand Development

A logo and visual identity built from scratch, so a new business launches looking like it's been around for years.

Web Hosting & Domains

Reliable hosting and a domain, chosen, set up, and kept in your own name — no juggling separate providers or renewal dates yourself.

How it works

How a project runs

From your first message to a live website.

1

First contact

You send a message through the contact form. I reply within a working day, and we plan a free, informational talk about what you need. No obligations.

2

Proposal

After our talk you get one clear document: what I'll build, when it's ready, and the fixed price. You decide with everything on the table.

3

Design & build

I work in short cycles. You follow the progress on a staging link, and you see your website take shape.

4

Launch & support

Your website goes live on your own domain and hosting, in your name. Afterwards I stay reachable, and there's a monthly care plan if you want regular updates.

Questions

Questions and answers

The things clients ask before we start.

Before we start

What does a website cost?
Every project gets one fixed price, agreed before we start. No hourly billing, no surprises afterwards. The free talk — and the free check, if there's already a website — tells me what your project needs, and you get the price in one clear proposal.
How long does a project take?
That depends on the size of the website. The proposal names the timeline together with the price, so you know both before we start.
What happens with my current website?
It stays online until the new one is ready. Your content, your web address, and your Google rankings come along. I check your current website before our first talk, so you get clear answers from the start.
Do I need to arrange hosting or a domain?
No. I set up the hosting and the domain for you, in your own name. If you already have a domain, we simply keep it.
Do we need to meet in person?
It's not needed. Most projects run entirely by phone, video, and email. I work with clients worldwide, and time zones are rarely a problem.

Working with me

Are you a company or agency?
I'm a one-person business: a freelancer, not an agency. You work directly with the person doing the work, from the first talk to the finished website. No sales team, no account managers, no handoffs.
Can I change the website myself after launch?
You can simply send me your changes, and the monthly care plan exists exactly for that. If you want to edit the website yourself, say so in the first talk and I set the site up for it.
Do you also build webshops?
No. Big online shops are the one thing I don't build. Everything else that needs a custom Astro website, I build: tell me in the first talk what you have in mind, and I'll be honest about whether I'm the right builder for it.
Is the website really mine?
Completely. The domain, the hosting, and the code are in your name from day one. If you ever want to move on, you take everything with you: you're never locked in.
What happens if something breaks after launch?
Very little can break: the website has no plugins and no database to fail. And I stay reachable after launch; for regular updates and monitoring there is the monthly care plan.

Beyond the website

Do you offer graphic design or branding on its own?
Yes. A logo, a brand identity, or ongoing graphic design work is available on its own, without a full website rebuild — tell me what you need in the first talk.
Do you run paid ads like Google Ads?
Yes, end to end: campaign structure, budget, keyword and landing-page alignment, and the conversion tracking that shows what the spend is actually buying.
Can you handle my social media marketing?
Yes — Instagram and Facebook campaigns with real conversion tracking built in, so results are judged by bookings and leads, not just engagement.
What is Generative Engine or AI SEO?
Making sure AI assistants and AI-powered search — ChatGPT, Google's AI Overviews — read your site correctly and recommend your business, alongside traditional SEO.
Do you offer fixed-price website packages?
Yes, for businesses with a clear scope in mind: a packaged design keeps the price and the deliverable fixed from the start, without a lengthy discovery process.

Hosting & domains

What does hosting and domain setup actually include?
I choose and set up reliable hosting for your site and register — or transfer — your domain, both in your own name from day one. SSL, DNS, and a business email address at your domain are part of the same setup.
Do I pay you or the hosting provider directly?
The domain and hosting accounts are yours, billed directly to you by the provider. I don't sit between you and the bill — I just make sure it's the right setup and keep it running.
Can I keep my current domain?
Yes. If you already have one, we point or transfer it to the new site — your existing email addresses and domain history don't need to change.
What if my hosting or domain has a problem?
That's covered by the monthly care plan: I monitor uptime and renewal dates, and deal directly with the host or registrar if anything goes wrong.
Do prices change after the first year?
Domain and hosting renewal prices are set by the registrar and host, not by me, and I flag them before they renew — no surprise increases hidden in a bundled fee.

Let's talk about what you need

The first talk is free and informative, with no obligations: by phone, video, or email. You get honest answers, and after the talk one clear proposal with a timeline and a fixed price.

Send a message More about me