The brief
koznaobuca.com was a single-page shop selling one model of leather shoes through an order form. Search Console showed something the shop wasn’t using: people were finding the domain for general searches about leather footwear – leather shoes, chukka-style “spenserice”, shoe sizes in centimetres, women’s boots.
The client wanted to stop selling for now and turn the domain into a blog that answers exactly those searches. The requirements:
- a professional blog look, built on a ready-made open-source theme the client chose;
- around 20 articles in Serbian on general leather footwear keywords, without targeting brand names;
- content based on reputable English-language sources, with stock photos;
- contact only through a form, no phone number on the site;
- a fast, static site that runs on the existing cPanel hosting.
Results
0 Performance
0 Accessibility
0 Best Practices
0 SEO
On the live site Lighthouse gives 100 in Performance, Accessibility, Best Practices and SEO.
