The brief
CARETRANS is a medical transport company from Belgrade, available 24/7, every day of the year. It transports bedridden and less mobile patients across Serbia, to the country’s spas and brings patients home from Germany, Austria, Switzerland and Italy.
The old site ran on WordPress and had only a few plain pages: no page per service, no content to rank for, and a slow load on the phones most people use when they urgently need transport. When someone needs an ambulance, they call the first company whose site opens and tells them what they need to know. The goal: a faster site that ranks for every service and location the company covers, and turns visits into calls.
Results
In Lighthouse the site scores 95 for Performance, 96 for Accessibility and 100 for Best Practices and SEO, with 33 pages, the marketing partner’s tracking and my call tracking on every page.
